Solutions: Consumer

Consumers now have the opportunity to 'Know where your produce came from'. Any produce packages that contain the website '' will have a Lot Code that allows for instant on-line information about the origins of the produce. Information about the field/orchard, grower, and shipper will be available. In addition to this, food safety certificates, organic certificates, and other documents may be made available to give a full background of growing and handling procedures of the produce. Many growers and shippers are also implementing sustainable farming and handling practices to ensure that the most environmentally sound practices are used in getting produce to market. These growers and shippers can link videos, pictures, and documentation to show what they are doing to contribute to a sustainable 'Green' world. Trace Produce provides consumers with the added knowledge about what path their produce has taken, from 'Field to Fork'.

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